Privacy Policy

1. Personal Information We Collect

The personal information we collect depends on how you interact with our Services. We may collect the following categories of information:

Contact Information

• Name
• Email address
• Phone number
• Billing address
• Shipping address

Order and Transaction Information

• Products purchased or viewed
• Items added to your cart
• Order history
• Returns, refunds, exchanges, or cancellations
• Shipping and delivery information
• Payment status and transaction information

Payment Information

Payments may be processed by third-party payment providers. Depending on the payment method you choose, those providers may collect and process payment card or financial information necessary to complete your transaction.

Payment card information may be collected and processed directly by third-party payment providers. Velmora may not receive or store complete payment card details where those details are processed directly by the payment provider.

Communications

We may collect information you provide when you contact customer support, submit a contact form, request a return or refund, report a damaged or defective product, or otherwise communicate with us regarding an order or our Services.

Device and Technical Information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Approximate location derived from IP address
• Referring and exit pages
• Date and time of visits
• Website interactions and browsing activity
• Cookie and similar technology identifiers

2. How We Collect Personal Information

We may collect personal information:

• Directly from you, such as when you place an order, complete a form, or contact us.
• Automatically, through cookies, pixels, log files, and similar technologies.
• From service providers, including payment processors, website hosting providers, analytics providers, shipping and fulfillment providers, and customer support services.
• From advertising and marketing partners, where permitted by applicable law.

3. How We Use Your Personal Information

We may use personal information to:

• Process and fulfill orders
• Process payments and transaction confirmations
• Arrange shipping and delivery
• Provide order and shipping updates
• Process returns, refunds, replacements, and exchanges
• Provide customer support
• Communicate with you regarding your orders
• Maintain and improve our website and Services
• Understand how customers interact with our website
• Personalize your shopping experience
• Detect and prevent fraud, abuse, unauthorized transactions, and other security threats
• Maintain business and transaction records
• Comply with legal, tax, accounting, and regulatory obligations
• Establish, exercise, or defend legal claims
• Send marketing communications where you have consented or where otherwise permitted by applicable law
• Measure and improve advertising and marketing performance

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, understand website usage, improve performance, prevent fraud, and support analytics and advertising.

Some cookies are necessary for essential website functions, including maintaining your shopping cart and processing checkout.

Other cookies or similar technologies may be used for analytics, personalization, or advertising, where permitted by applicable law.

You can manage cookies through your browser settings and, where available, through cookie or privacy controls provided on our website. Disabling certain cookies may affect the functionality of some parts of the website.

5. Analytics and Advertising

We may use third-party analytics and advertising services to understand how visitors use our website, measure advertising effectiveness, and improve our Services.

These providers may use cookies, pixels, or similar technologies to collect information about your interactions with our website and, where permitted, other websites or services.

Depending on your location, you may have the right to limit or opt out of certain uses of personal information for targeted or cross-context behavioral advertising.

Where required by applicable law, we will request consent before using non-essential cookies or similar tracking technologies.

6. How We Share Personal Information

We may share personal information with third parties when reasonably necessary to operate our business and provide our Services.

These may include:

• Website hosting and technology providers
• Payment processors and financial service providers
• Shipping carriers and fulfillment providers
• Customer service providers
• Email and communication providers
• Analytics providers
• Advertising and marketing partners
• Fraud prevention and security providers
• Professional advisers such as accountants, lawyers, and consultants
• Government agencies or other parties where disclosure is required by law

We may also disclose information in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

We may disclose information when reasonably necessary to protect Velmora, our customers, our legal rights, or the security and integrity of our Services.

7. Sale and Sharing of Personal Information

Velmora does not sell personal information for money.

However, certain privacy laws may define some uses of advertising or analytics technologies as a “sale,” “sharing,” or use of personal information for targeted advertising, even when no money is exchanged.

Where these laws apply, you may have the right to opt out of such processing.

8. Marketing Communications

If you choose to receive promotional emails or other marketing communications from Velmora, we may use your contact information to send product updates, promotions, offers, and other marketing content.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.

Opting out of marketing communications does not prevent us from sending necessary transactional communications, such as:

• Order confirmations
• Shipping notifications
• Refund or return updates
• Security notices
• Customer service responses

9. SMS & Mobile Communications

If Velmora offers SMS communications and you choose to opt in, we may use your phone number to send transactional messages, customer support communications, and, where separately permitted or consented to, promotional messages.

Consent to receive promotional SMS messages is not a condition of purchase.

Where applicable, you may opt out of promotional SMS communications by following the unsubscribe instructions provided in the messages, such as replying STOP.

Message and data rates may apply depending on your mobile carrier.

We do not sell or rent your SMS opt-in information or consent data to third parties for their independent marketing purposes.

Service providers that help us deliver SMS communications may process this information solely as necessary to provide those services.

10. Third-Party Websites and Services

Our website may contain links to third-party websites, services, or platforms. When you follow a third-party link, the privacy practices of that third party apply.

Velmora is not responsible for the privacy, security, accuracy, or practices of websites and services that we do not own or control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

You should avoid sending highly sensitive or confidential information through unsecured communication channels.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide our Services
• Maintain transaction and order records
• Provide customer support
• Comply with tax, accounting, legal, and regulatory requirements
• Prevent fraud and abuse
• Resolve disputes
• Enforce our agreements and policies

Retention periods may vary depending on the type of information and applicable legal requirements.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

13. Children's Privacy

Our website and online purchasing services are not directed to children. We do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has improperly provided personal information to us, please contact us at [email protected] so we can review the situation and take appropriate action.

14. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information, including the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Receive a copy of certain personal information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Opt out of certain targeted advertising, sale, or sharing of personal information where applicable
• Appeal certain decisions regarding privacy requests where required by law

These rights are not absolute and may be subject to exceptions under applicable law.

For example, we may be required to retain certain transaction information for tax, accounting, fraud prevention, legal, or regulatory purposes even after receiving a deletion request.

To exercise an applicable privacy right, contact us at [email protected]. We may need to verify your identity before completing certain requests.

We will not discriminate against you for exercising privacy rights provided by applicable law.

15. European Economic Area and United Kingdom

If you are located in the European Economic Area (EEA) or United Kingdom, applicable data protection laws may provide additional rights regarding your personal information.

Depending on the circumstances, we may process personal information because:

• Processing is necessary to perform a contract with you, including processing and delivering your order
• Processing is necessary to comply with a legal obligation
• Processing is necessary for our legitimate interests or those of another party, provided those interests are not overridden by your rights
• You have provided consent

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.

You may also have the right to lodge a complaint with the data protection authority responsible for your jurisdiction.

16. International Data Transfers

Velmora and the service providers we use may process or store information in countries other than the country in which you live. As a result, personal information may be transferred internationally.

Where applicable law requires safeguards for international transfers, we and/or our service providers may use recognized legal mechanisms, such as adequacy decisions, contractual protections, or Standard Contractual Clauses, as appropriate.

17. Legal Disclosure

We may use, preserve, or disclose personal information where reasonably necessary to:

• Comply with applicable laws, regulations, court orders, subpoenas, or other valid legal processes
• Respond to lawful requests from government or law enforcement authorities
• Investigate suspected fraud or illegal activity
• Enforce our Terms of Service or other policies
• Protect the rights, property, safety, and security of Velmora, our customers, or others

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, Services, legal requirements, or privacy practices.

Any revised Privacy Policy will be published on our website. Where required by applicable law, we may provide additional notice regarding material changes.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us.

Email: [email protected]